Course curriculum

Nov 30 - Dec 9, 2020
Here’s what’s waiting for you inside Brand Camp:

  • 1
    Welcome to Brand Camp Online!
    • A message from Laura Beauparlant
    • Welcome to Brand Camp!
    • Workbook (Download)
  • 2
    Module 1 - Launch
    • Welcome to Module 1
    • Why Your Brand Matters
    • Mistakes to Avoid
    • Target Market + Competition
  • 3
    Module 2 - Spark
    • Welcome to Module 2!
    • Features + Benefits
    • Define Your Difference
  • 4
    Module 3 - Ignite
    • Welcome to Module 3!
    • Discovering Your Why
    • Brand Personality
  • 5
    Module 4 - Magnetize
    • Welcome to Module 4!
    • Brand Position
  • 6
    Module 5 - Distill
    • Welcome to Module 5!
    • Brand Essence
  • 7
    Q&A Discussion
    • Questions?
  • 8
    Next steps
    • Congrats! Here's what's next...
  • 9
    Resources
    • FINAL Brand Foundation PDF
    • Your Ideal Brand Formula
    • 5 Insider Secrets of the World's Most Iconic Brands
    • The Consistency Equation